About Force 12

Finding solutions since 1989.

Force Twelve Consulting Limited (“Force 12”) has helped fix and improve organizations' business processes and technology work since 1989. Specializing in business process consulting, automation, and AI integration, we work remotely with organizations across Canada and with their international offices.
Based in the Greater Toronto Area in Ontario.

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Founder & CEO

Tony Baptista

Tony has led Force Twelve Consulting Ltd. (Force 12) as our senior consultant since 1989, helping organizations transform arduous business processes with secure, efficient systems. His success lies in his practical approach to exploring and delivering solutions: discover and investigate your organization's current processes, create working prototypes that your employees can test and asses, refine systems through analysis, and deliver solutions that are self-sufficient and built for longevity.

AI Specialist at the AI Exchange (AIEX)

Tony Baptista is a core specialist at the AI Exchange, a private think tank for highly-skilled founders, operators, and investors to discuss their analyses of artificial intelligence developments including best practices operational workflows.

AIEX serves as a platform for executives to build partnerships, explore long term AI planning and potential, and breakdown headlines. Member specializations span a variety of industries: SaaS, finance, healthcare, insurance, and other innovation driven sectors. The exchange is hosted by Localization Fireside Chat and N49Networks with AI and Localization expert Robin Ayoub, live every Friday at 9:00AM EST.

Watch Tony's presentation on Business Processes (July 2026)

Learn about our AI Strategy→

Testimonials

“Tony is an extremely effective CEO, combining a fine strategic sense with excellent analytics and a drive for tactical execution. Mr. Baptista is recognized as one of the best executive resources in the IT industry, he has an immediate and direct impact on the incredible success driven by the organization in the enterprise marketplace.”

— J.M., Owner of Carstar Danforth

"Tony Baptista is one of the most skilled data specialists that I've had the pleasure of working with. His data management and manipulation experience encompasses many sectors. He has developed and implemented custom applications for several clients across Canada. Force 12 always delivers the right solution in a timely, cost efficient way. "

— R.D., EXECUTIVE AT ExperLink Network Ltd

“Force Twelve Consulting was one of our longest-service partners and provided invaluable digital expertise to our entire staff team across the country. Force Twelve Consulting provides both strategic thinking and execution support on all types of issues and became a key part of NABS growth.”

— M. F., EXECUTIVE AT MACEDONIA 2025/NABS

“Force 12 is an entrepreneur’s best friend. Tony and his team put themselves into the mindset of their clients who need the job done right, on time, and on budget. You not only get what you want, but you get what you need, fast. For important projects when you are in mid-panic, Tony’s your go-to guy.”

— B.G., PRESIDENT OF THE GOODMAN GROUP, LLC